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本次大赛以“千年文脉见初心•美好生活创未来”为主题,汇聚国内外优秀的设计力量和文创企业,针对大运河文化带沿线地区的文博单位和文化遗产,创作、遴选出一系列兼具创意与实用的文创产品。通过大赛推进大运河文化带沿线地区文化文物资源的保护、传承和利用,让文物活起来,弘扬中华优秀传统文化。



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